Any strategy that intends to beat the bookmakers at predicting the outcome of sporting events requires a more accurate model than the bookmakers employ

Instead of trying to create such a model, we decided to use the bookmakers’ own probability estimates and profit from mispricing opportunities

More specifically, Sports Perpetual software identifies events where the odds offered are above their fair value which creates an edge for the bettor

Sometimes bookmakers offer odds above fair value either to compete to attract clients or to maintain a balanced book to avoid getting overly exposed to risk. This means that bookmakers regularly offer odds with a lower implied probability than the actual probability of the result.

The software monitors global sports markets to identify and enable the licensee to auto trade bets on events where the odds are miss-priced in favour of the bettor, in other words where the bettor has a positive odds edge that ensures the licensee steady long-term profits